I agree with Brian Blair's assessment with one caveat: high end market.
I agree with Brian Blair's assessment with one caveat: high end market.
Brian suggest to Blackberry to leave it behind, to follow in the footsteps of FirefoxOS and target emerging markets. His argument is two-fold: Apple and Google aren't really pushing into emerging markets and more sales at a moderate price point are better than fewer sales with a higher margin.
However, BB made their fame with executives and on-the-go business people.
Relinquish the consumer market to Apple and Google focusing instead on the two ends of the spectrum. Bob the CEO may like his iPhone5, but Timmy the 15 year old has one as well. Janice the President of her board is more interested in production and stability than Rachel the Twitter/Snapchat fiend. Gary the entrepreneur is more interested in his mobile office than Sally the social media darling.
http://google.com/newsstand/s/CBIw-t_Gyg4
Brian suggest to Blackberry to leave it behind, to follow in the footsteps of FirefoxOS and target emerging markets. His argument is two-fold: Apple and Google aren't really pushing into emerging markets and more sales at a moderate price point are better than fewer sales with a higher margin.
However, BB made their fame with executives and on-the-go business people.
Relinquish the consumer market to Apple and Google focusing instead on the two ends of the spectrum. Bob the CEO may like his iPhone5, but Timmy the 15 year old has one as well. Janice the President of her board is more interested in production and stability than Rachel the Twitter/Snapchat fiend. Gary the entrepreneur is more interested in his mobile office than Sally the social media darling.
http://google.com/newsstand/s/CBIw-t_Gyg4
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