A great article on brands, image and the status quo.

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A great article on brands, image and the status quo.

Why do people seem to flip out at change, even a completely benign alteration?
http://gizmodo.com/why-we-hate-change-1263949872?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+gizmodo/full+(Gizmodo)

Comments

Tom McGill said…
Oddly... I don't know what to do if things aren't changing.
September 25, 2013 at 12:25 PM
Jason ON said…
Exactly, Tom McGill . change is inevitable and a necessity for life. If it's not changing it's dead.
September 25, 2013 at 12:32 PM
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