Everything is watching you, even your vacuum.

Everything is watching you, even your vacuum. Yes, I'm making this sound a bit worse than it technically is, but that doesn't change the fact that every company in the world is trying to gather data about you so it can then sell that data to marketing firms who, in turn, sell it to advertisers. All I can think of is the movie Minority Report where the characters are bombarded with constant advertising everywhere they go.
http://www.reuters.com/article/us-irobot-strategy-idUSKBN1A91A5?il=0&_utm_source=1-2-2