Do you like to work on your own equipment?
Do you like to work on your own equipment? Maybe you enjoy the simplicity of changing your own oil or headers, upgrading your own computer or fooling around with software options.
Right now companies are trying to prevent you from doing so, either by restricting warranties or outright banning the practice. And yet, research shows when companies interact with their customers they create brand loyalty. In my experience this is undoubtedly true.
_When manufacturers support that expectation, by offering repair manuals, spare parts, and other guidance on how to fix their products, they build customer loyalty.
Specifically, we found that customers are more likely to buy additional products from that manufacturer, and are more likely to recommend that manufacturer’s product to friends._
https://qz.com/1028356/why-are-companies-trying-to-make-it-illegal-to-repair-our-electronic-devices/?_utm_source=1-2-2
Right now companies are trying to prevent you from doing so, either by restricting warranties or outright banning the practice. And yet, research shows when companies interact with their customers they create brand loyalty. In my experience this is undoubtedly true.
_When manufacturers support that expectation, by offering repair manuals, spare parts, and other guidance on how to fix their products, they build customer loyalty.
Specifically, we found that customers are more likely to buy additional products from that manufacturer, and are more likely to recommend that manufacturer’s product to friends._
https://qz.com/1028356/why-are-companies-trying-to-make-it-illegal-to-repair-our-electronic-devices/?_utm_source=1-2-2
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