This might be a good plan of action from Facebook's perspective, and it may very well help brick and mortar stores...

This might be a good plan of action from Facebook's perspective, and it may very well help brick and mortar stores convert ads to sales, but I don't trust Facebook enough to even put their app on my phone much less trusting them to not use my location data in some nefarious way in the future.

What really alarming is the precedent this sets. Recently, a federal appeals court recently determined that your credit cards, debit cards and prepaid cards are not protected under the Fourth Amendment because you willingly hand them over when making payments. So what happens when the courts then decide you have no rights to not being tracked because you willing allow your phone, carrier and assorted apps to track your every step?

Police agencies can already claim you're carrying too much cash to be on benevolent business and "confiscate" your belongings. Now they're allowed to "confiscate" your bank or credit accounts as well.

If courts are already taking cues from what people allow a private entity to do to them, then what stops the police from circumventing all of the Constitution's protections from a overzealous state?
http://www.adweek.com/news/technology/facebook-will-track-whether-ads-lead-store-visits-and-offline-purchases-171969?_utm_source=1-2-2

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