#HarleyDavidson dropped the V-Rod because it wasn't a large seller.

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#HarleyDavidson dropped the V-Rod because it wasn't a large seller. Why wasn't it a large seller? Because the bike was everything a Harley brand lover hated: it was liquid-cooled, German (Porsche) built engine, not the proper aesthetic and so on. Do the head guys over there actually believe they'll sell an electric bike?
https://electrek.co/2018/01/30/harley-davidson-electric-motorcycle/

Comments

David Kelley said…
I don't think they thought that completely through..... I think it would be a cool streetfighter, but not many Harley Davidson fans will, and not many people that are willing to pay the Harley Davidson premium.......
January 30, 2018 at 5:05 PM
Christof Harper said…
Yes. Because the market is not being served.

If the price is right, you've got 2 or 3 sales right here.

January 30, 2018 at 7:16 PM
khairul azwan sa'adon said…
Hd has the luxury to experiment with niche market. I actually like the v-rod but the e-bike makes sense in where american (and generally 1st world) market is headed in terms of environmental concerns.
February 1, 2018 at 3:20 PM
evan morrow said…
I think it's a good idea if Harley-Davidson can create a persona about the new electric that differentiates them from the rest of the pack. Above all they better have a substantially tougher power plant and product support with plenty of spare parts already in stock for quick turnaround for the customer. You don't get a 2nd chance to create a first impression. If they get a bad name right off the bat, they'll never turn it around.
March 7, 2018 at 3:49 PM
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