I just learned about this term and the story behind it due to a comment Lauren Weinstein made on one of his own...

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I just learned about this term and the story behind it due to a comment Lauren Weinstein made on one of his own posts. I've always believed the same thing, however I didn't know the phenomena had a name until, well, about 5 minutes ago.
http://www.youtube.com/watch?v=9f0K6glgQJw

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