When Mark Zuckerberg infamously said "privacy is dead" he was being prophetic.

When Mark Zuckerberg infamously said "privacy is dead" he was being prophetic. Not that people would choose to give up their privacy or over-share, but that hackers would routinely break into corporate systems and take the very same personal data companies like Facebook collect about each and every one of us, and make it their own.

side from the sheer breadth of the Exactis leak, it may be even more remarkable for its depth: Each record contains entries that go far beyond contact information and public records to include more than 400 variables on a vast range of specific characteristics: whether the person smokes, their religion, whether they have dogs or cats, and interests as varied as scuba diving and plus-size apparel. WIRED independently analyzed a sample of the data Troia shared and confirmed its authenticity, though in some cases the information is outdated or inaccurate.

Was Facebook's founder correct? Is privacy dead? Probably. Especially after Facebook came under fire for collecting data about non-Facebook account holders via various snippets of code around the web. No Facebook account? No problem - Zuckerberg still has your information, which is packaged and sold to companies like Exactis, who collect it and sell it further on.

Privacy is dead.
https://www.wired.com/story/exactis-database-leak-340-million-records/

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