There is nothing wrong with being a partner in a firm.

There is nothing wrong with being a partner in a firm. Hell, there's nothing wrong with promoting that business. The problem is when you're using one business to promote another and not disclosing the relationship between the two. While still not illegal it's a moral and ethical conundrum that raises the question: can you trust the source's impartiality when financial windfalls come from his (in this case) promotion of the business being promoted?

Records show that in 2018 the firm’s authorized representative was Christopher E. Reeves, a lawyer who is one of the other co-owners of Hessler Capital. The Sean Hannity Foundation is registered to the same address as SPMK II, 3735 Cherokee Street in Kennesaw, Georgia, which corresponds to Reeves’ law firm. State records list 25 other companies beginning with “SPMK” and registered to the Cherokee Street address. It was not immediately clear whether all of these were indeed under the control of Hannity. Most of the companies were involved with real estate transactions in Georgia and elsewhere.
https://medium.com/@ScottMStedman/sean-hannity-unveiled-as-secret-co-owner-of-company-he-routinely-promotes-f78939a9e6c2

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