Do yourself a favor and watch the embedded video in this VICE article.

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Do yourself a favor and watch the embedded video in this VICE article. It's about 7 and a half minutes long, but totally worth the eye-time.
https://news.vice.com/en_us/article/bjpp3a/everything-you-need-to-know-about-the-hidden-ways-facebook-ads-target-you

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