I'm too tired to understand what most of this means. Can someone put it in dummy terms for me?

I'm too tired to understand what most of this means. Can someone put it in dummy terms for me?
https://magazine.zonerama.com/new-app-ups-instagram-game/?utm_source=newsletter-zonerama&utm_medium=mailing&utm_campaign=2016-04-10-newsletter-zonerama&utm_content=middle

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A better way to share to FB & Twit from inside of Instagram.

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