When is hitting 12% of your target audience considered a success?

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When is hitting 12% of your target audience considered a success? When you're a Comcast executive trying to explain away a cheap internet program as a success. Too bad Comcast got to write their own rules, defining what constitutes a "poor" person. 
http://qz.com/213995/comcast-promised-poor-americans-cheap-internet-but-most-of-them-didnt-get-it/

Comments

Andrew Coffman (Weltschmerz) said…
So this is why they want a slow lane.

The $10 a month plan will only allow decent access by the companies that pay to have a fast pipeline to this demographic.
May 28, 2014 at 8:05 PM
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