While the security threat here is great, I want to talk about the term "Godless.

While the security threat here is great, I want to talk about the term "Godless." I'm not sure who chose that word to describe these malicious apps, but in doing so, they're equating "without god" with "malicious" and "evil."

Atheists have spent decades trying to shrug off that association and have largely succeeded. And yet, now that association has returned.
http://arstechnica.com/security/2016/06/godless-apps-some-found-in-google-play-root-90-of-android-phones/