Great marketing strategy.

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Great marketing strategy.

Originally shared by Pradeep Kumar (New Techie)

Moosejaw, a retailer which focuses on outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping, has come up with a creative way to encourage you to look at its catalog. In involves models, both female AND male, in various states of undress.

No, the company doesn't sell underwear or lingerie. Instead, Moosejaw has launched a free augmented reality app called X-Ray (iOS, Android).

Read more: http://www.newtechie.com/2011/11/unclothe-their-catalog-models-moosejaws.html
http://www.newtechie.com/2011/11/unclothe-their-catalog-models-moosejaws.html

Comments

Lil Peck said…
I can't get pissed, because they are equal opportunity offenders. ;)
November 13, 2011 at 9:34 PM
MTD said…
It gets to the heart of advertising, how does someone look naked, or nearly naked. Sex sells, and we are curious by nature so this works perfectly.
November 13, 2011 at 9:39 PM
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